--- title: "Excelfore & Microsoft: Advancing OTA Updates with Generative AI" description: Excelfore & Microsoft launch a Copilot-powered agent that simplifies complex vehicle OTA updates with generative AI—faster and more accurate. image: https://excelfore.com/hubfs/Excelfore%20Collaborates%20with%20Microsoft%20to%20Drive%20Over-the-Air%20Updates%20through%20Generative%20AI.jpg --- [Skip to content](https://excelfore.com/blog/excelfore-collaborates-with-microsoft-to-drive-over-the-air-updatesthrough-generative-ai#main-content) Join Excelfore at CAEV EXPO 2024 at KTPO Bengaluru, 14th -15th March. 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The process of sending upgrades or fixes in software to programmable devices in automobiles is typically organized into campaigns. A campaign will typically define a number of key considerations, including exactly what software will be sent, what device type that software should be installed in, which vehicle or vehicles are to have their devices updated, over what period of time the updates should take place, etc. Creating such campaigns involves many steps and can be time-consuming. Using a common language chat interface can improve efficiency in automotive product lifecycle management. According to Shrikant Acharya, Chief Technical Officer of Excelfore, “We see reductions in work-time requirements as well as improved accuracy in campaign construction. This new agent prompts administrative users with questions in a familiar and user-friendly chat interface, constructing campaigns in a fraction of the time while ensuring that important questions are not neglected.” He continued, adding, “Our team has worked with Microsoft, using Microsoft Copilot Studio to organize and train the AI interface to admirably fit the needs of our application.” Dayan Rodriguez, corporate vice president, of manufacturing & mobility at Microsoft, noted, “Our collaboration with Excelfore is an excellent example of how we can accelerate innovation and growth in the automotive industry through technologies like Microsoft Copilot Studio. They’re applying our AI-based technology to a very practical use-case in the automotive space, to simplify and streamline a complex process, while retaining control over the process flow to ensure confidence with the results.” The OTA campaign solution built with Copilot Studio will be showcased in the Microsoft suite at the upcoming Consumer Electronics Show in Las Vegas, Nevada, January 7-10. To see agent-driven OTA campaign generation at CES 2025 in Las Vegas, January 7-10, email: [eSync.OTAchat@excelfore.com](mailto:eSync.OTAchat@excelfore.com). About Excelfore: Excelfore, a pioneer in automotive data management solutions, provides innovative software platforms for connected vehicles. With a focus on scalability, security, and interoperability, Excelfore enables seamless integration of advanced technologies in the automotive ecosystem. From data management to over-the-air updates, Excelfore solutions empower automakers and Tier-1 suppliers to deliver cutting-edge connected vehicle experiences. Contacts: Readers: For information about eSync from Excelfore, visit: [www.excelfore.com/esync-ota](https://www.excelfore.com/esync-ota)  Media: Excelfore media contact: [media@excelfore.com](mailto:media@excelfore.com) Excelfore is a trademark of Excelfore Corporation ###### Category - [Blog](https://excelfore.com/blog/tag/blog) - [Product- Cloud eSync eDatX AI](https://excelfore.com/blog/tag/product-cloud-esync-edatx-ai) - [Press](https://excelfore.com/blog/tag/press) - [Media](https://excelfore.com/blog/tag/media) - [Product- In-vehicle Networks](https://excelfore.com/blog/tag/product-in-vehicle-networks) - [Case Studies](https://excelfore.com/blog/tag/case-studies) - [Delta Compression](https://excelfore.com/blog/tag/delta-compression) ###### Popular Post - [How Tata Motors and Excelfore are Delivering a Comprehensive Over-the-Air Software Update and Remote Diagnostics Platform, starting with the New Tata Sierra](https://excelfore.com/blog/tata-motors-excelfore-ota-software-update-remote-diagnostics-new-tata-sierra) - [Automotive Ethernet vs CAN vs LIN vs FlexRay Comparison | Excelfore](https://excelfore.com/blog/automotive-ethernet-vs-can-vs-lin-vs-flexray) - [Excelfore Delivers Production-Grade OTA and Remote Diagnostics Platform for Tata Motors with New Tata Sierra](https://excelfore.com/blog/excelfore-delivers-production-grade-ota-and-remote-diagnostics-platform-for-tata-motors-with-new-tata-sierra) - [SOME/IP vs DoIP Explained](https://excelfore.com/blog/some-ip-doip) - [Hero MotoCorp Adopts eSync from Excelfore for Over-the-Air Vehicle Updates](https://excelfore.com/blog/hero-motocorp-adopts-esync-from-excelfore-for-over-the-air-vehicle-updates) ###### Subscribe ### Leave a Comment ### Similar Blogs ![Turning two-wheelers to software-defined vehicles](https://excelfore.com/hs-fs/hubfs/electronics-for-you-dot-Business%20border.jpg?width=352&name=electronics-for-you-dot-Business%20border.jpg) #### [Turning two-wheelers to software-defined vehicles](https://excelfore.com/blog/hero-motocorp-deploys-excelfore-esync-for-ota-updates) By [Excelfore](https://excelfore.com/blog/author/excelfore) 15 December 2025 [Hero MotoCorp Deploys Excelfore eSync For OTA Updates](https://www.electronicsforyou.biz/industry-buzz/hero-motocorp-deploys-excelfore-esync-for-ota-updates/) [READ MORE](https://excelfore.com/blog/hero-motocorp-deploys-excelfore-esync-for-ota-updates) ![Ensuring Integrity of Differential Software Updates](https://excelfore.com/hs-fs/hubfs/Differential%20Update%20Integrity%20for%20OTA.png?width=352&name=Differential%20Update%20Integrity%20for%20OTA.png) #### [Ensuring Integrity of Differential Software Updates](https://excelfore.com/blog/differential-update-integrity-for-ota-excelfore) By [Excelfore](https://excelfore.com/blog/author/excelfore) 17 April 2026 [READ MORE](https://excelfore.com/blog/differential-update-integrity-for-ota-excelfore) ![How automotive ethernet supports autonomous vehicle development](https://excelfore.com/hs-fs/hubfs/excelfore-Pioneer.jpg?width=352&name=excelfore-Pioneer.jpg) #### [How automotive ethernet supports autonomous vehicle development](https://excelfore.com/blog/automotive-ethernet-autonomous-vehicle-development/) By [Excelfore](https://excelfore.com/blog/author/excelfore) 13 August 2026 ## **Why autonomous vehicles need higher-performance networks** Autonomous vehicles depend on continuous... 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