Excelfore is driving market leading deployments of secure digital lifecycle management (DLCM) solutions and IoT frameworks for automotive and industrial systems

Our solutions are based on over 10+ patents in the areas of M2M, Cloud architecture, Over-the-air (OTA), Adaptive Compression, Driver Safety among others

We enable OEMs and suppliers to implement standards-based, secure, and scalable networks, both in the vehicle and in the cloud

Excelfore’s solutions are provided from its global delivery centers in Silicon Valley,  Shanghai, Frankfurt, Tokyo and Bangalore

Excelfore digital lifecycle management solutions include:

  • eSyncOTA firmware and software updates
  • eDatX data framework for real-time data aggregation from sensors and ECUs
  • In-vehicle Network (IVN) stack include AVB, TSN, DoIP, SOME/IP, UDS
  • eLearn for edge and Cloud learning systems
  • eSync SDK: Out of the box cloud-agnostic connectivity on Raspberry Pi, Intel NuC, AMD64 platforms

The founders of Excelfore are driving innovation in Cloud and in-vehicle networking software since the early 2000s.  Their previous startup, MARGI Systems, was the leading provider of networked multimedia solutions that was deployed in millions of vehicle including BMW, Porsche, Mercedes Benz, Lexus and Chrysler vehicles.  Harman International (now Samsung) acquired MARGI in 2003.

Excelfore was founded with a vision of secure end-to-end software connectivity solutions: Cloud to vehicle connectivity applications including OTA, diagnostics, edge learning and Cloud analytics (Features on demand, vehicle health analytics, and fleet learning).

What’s It Like at Excelfore?

It’s all about technical excellence. Software for the Cloud and in-vehicle systems, scalability, connectivity, security and reliability … at Excelfore you touch the whole project, not just a little piece. It’s all hands-on. Everyone is a contributor. We keep our organization flat, we work directly with our customers, we drive ourselves, we support each other, we innovate, we solve problems.

Management Team

Shrinath Acharya

CEO, co-founder

Shrinath Acharya sets the strategic direction of the company and is responsible for building strong industry partnerships in the automotive industry. Under his leadership, the company has developed a unique end-to-end vision for its Cloud and in-vehicle software solutions. Shrinath is a veteran of Microsoft, Integrated Systems, and Sonalysts, and co-founded MARGI Systems, which pioneered the delivery of infotainment headunits and in-vehicle networking. MARGI Systems was acquired by Harman (now Samsung) and was its Silicon Valley R&D center for several years. Shrinath has an MBA from Wharton, an MS in systems engineering from the University of Texas, and a BSME from the National Institute of Technology in India. He holds several patents in mobile and automotive connectivity.

Shrikant Acharya

CTO, co-founder

Shrikant Acharya drives the company’s technology roadmap and strategic automotive industry partnerships with automotive Tier-1 suppliers and OEMs. Under his leadership, the company leads the market in Ethernet AVB/TSN and Cloud-to-vehicle solutions; Excelfore was the first supplier of Ethernet AVB/TSN middleware to achieve independent certification by the AVnu Alliance for both talker and listener stacks. Shrikant was a co-founder of MARGI Systems, which pioneered the delivery of infotainment headunits to several major OEMs. His prior experience includes work on teleconferencing systems at Widergren Communications, communication chips at Cirrus Logic, and development of image compression systems at Telephoto Communications.  He holds over a dozen patents for Cloud, in-vehicle networks, advanced compression technologies and driver assistance among others. Shrikant has a Bachelor’s degree from Birla Institute of Technology and Science (BITS), Pilani, India, and an MSEE from the University of Texas at Arlington.

Rich Capen

Rich Capen joined Excelfore as Chief Financial Officer in 2016. Rich had worked in a similar capacity with this same management team at MARGI Systems, a multimedia systems company, helping to engineer its successful sale to Harman International. Prior to joining Excelfore, Rich was a Managing Director at VCFA Group, a pioneer in secondary private equity, a General Partner with Capstone Ventures and an associate with a small private equity firm. He holds an MBA from Wharton and a BS in Finance from Penn State.

John Crosbie

Chief Systems Architect, co-founder

John drives the Design and Architecture of Cloud and in-vehicle software including OTA update systems, automotive diagnostics, data analytics, and AVB/TSN for in-vehicle networks. John has been developing software for automotive applications for more than fifteen years. Prior to joining Excelfore, he co-founded MARGI Systems where he led Engineering and was responsible for the development of all software and hardware products including the award-winning MPEG-to-Go, DVD-to-Go and Presenter-to-Go (PC Magazine’s Editor’s Choice Award, Popular Science Award, etc.)

He has over thirty years of experience in computer software, hardware and ASIC designs. He holds over a dozen patents for Cloud, in-vehicle networks, advanced compression technologies and driver assistance, among others.

Mark Rettig

VP of Sales

Mark Rettig is responsible for sales in Japan, Europe and the US.  Prior to joining Excelfore in 2018, Mark worked for Molex, where he was instrumental in building the In-Vehicle Network Group (IVNG) from the ground up to over $200 million in annual revenues.  Mark brings a diversified background in Strategic Planning, Global Marketing, Corporate Development, Sales, and Program Management.  Mark holds a BS Degree in Business Management with a minor in Economics from Indiana University of Pennsylvania.

Mark Singer
Director of Marketing

Mark Singer drives market engagement programs, including demonstrations and platform efforts, and branding and promotional activities in the U.S., Europe, and Asia. He has extensive experience in the Silicon Valley start-up environment, having worked in product marketing, strategic planning, positioning, communications, business development, IP licensing, and investor relations with numerous technology companies in semiconductors, embedded software, mobile apps, online games, and alternative energy. Mark headed corporate marketing for Magnum Semiconductor and NeoMagic Corporation, and was a co-founder of Cirrus Logic, Inc., working for that company from inception through its initial rise to more than $1Billion in annual sales. He holds a Bachelor of Science degree in Business Administration from the Haas School of Business at UC Berkeley