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Features on Demand

Features on Demand for Software Defined Vehicle


Software-defined Features




Automatic OTA

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Deliver On-going Innovative Features

Build on-going End-Customer Relationships

Enhancing the Vehicle Ownership Experience

Now you can let the end-customers have access to new features for as long as they own the vehicle.  Excelfore Features-on-Demand provides OEMs the tools to build features from multiple software packages, to integrate with global payment gateways, and to drive vehicle-specific OTA campaigns.

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Maximize Your Product's Potential

Streamlined Feature Creation

Build features from combinations of software for multiple ECUs and sensors based on enabling software already in the vehicle or installing new software.

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Integrates into your Customer Experience

Excelfore provides a full package of APIs, work flows and wire-frames to integrate Features-on-Demand into your customer-facing portal or mobile App.

Flexible Subscription Models

Enable or install software and disable or uninstall software based on user inputs, time, or usage. You can offer permanent installations, time-based subscriptions, and promotional trials.

Efficient Revenue Management

Pre-integrated with popular global payment gateways with flexible billing cycles and multiple pricing tiers. On-going reporting of feature utilization and associated revenues.

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Key Features

Sharpen Your Competitive Edge

In-vehicle Integration
In-vehicle Integration

Features-on-Demand from Excelfore is an additional application of the eSync data pipeline, using a proven and mature in-vehicle architecture to securely to reach any ECU or smart sensor in the vehicle,

Flexible Operation
Flexible Operation

The Features-on-Demand subscription manager gives you the ability to enable/install and disable/uninstall packages of software to individual vehicles under the terms you establish for sales, subscriptions, or promotional trials.

Advanced Security
Advanced Security

Features-on-Demand leverages the highly secure eSync data pipeline with mutual authentication, encryption and maximum data integrity

Flexible Features Construct
Flexible Features Construct

Features-on-Demand from Excelfore allows you to build features out of the software you have installed, or could install, into the vehicles in your fleet. eSync OTA provides the ability to link multiple software components into packages. With Features-on-Demand you can build user-valued features which require updates to multiple devices, such as premium entertainment, advanced parking assist, highway position-keeping, or deluxe lighting, and offer them to customers on permanent or temporary terms.

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Cloud Integration

Similar to the Excelfore OTA campaign manager, the Excelfore Features-on-Demand subscription manager is a web-based app that provides inputs to the eSync Server to drive OTA processes. Leverage the microservices-based architecture of eSync to enable seamless and secure integration with Cloud services including OEM databases and global payment gateways

Real-time Monitoring

Features-on-Demand provides real-time monitoring of utilization rates of feature packages across the entire fleet, as well as the individual installations of features into each specific vehicle. You get full transparency, logging and records.

Experience the Power of Our Products: Request a Live Demo

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Use Cases

Illustrating Subscription Management in Action

Features-on-Demand for Innovative Electric Vehicles

Features-on-Demand for Innovative Electric Vehicles

eSync and Features-on-Demand from Excelfore enable post-sale enhancements for a new entrant to the global EV market.  This OEM is able to offer mid-market pricing on the showroom floor and upmarket feature packages for continuing revenue opportunities.


This OEM’s Customer facing web-portal offers premium feature packages for sale and subscription including time-limited promotion.


This OEM’s regional product teams build localized feature packages using the Excelfore subscription manager.


End-customers can upgrade their vehicles whenever they want.

Features-on-Demand for Commercial Vehicles

Features-on-Demand for Commercial Vehicles

This commercial OEM provides a great variety of vehicles for many markets.  Customers include individuals and fleet operators.  eSync and Features-on-Demand from Excelfore enable feature configurations for numerous ways in which the equipment and attachments are utilized.


This OEM’s fleet support teams build customer specific feature packages teams using the Excelfore subscription manager


Different end-customers access different feature packages


Fleet managers get time and place control over the operational features of their vehicles

Features-on-Demand for Commercial Vehicles

Enjoy the latest news & blog from the industry.

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The Art of Safe Updates: Strategies for Edge Device Maintenance

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Combining Experience and Excellence for the Global Automotive Industry

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Jan 10, 2022 8:10:19 AM

Check out Green Hills Partnership for eSync OTA | Excelfore

Oct 27, 2021 11:05:25 AM

AVnu Alliance Partners for TSN Certification | Excelfore

Apr 6, 2021 4:24:44 AM

Red Hat Collaboration of Openshift with eSync OTA | Excelfore

Mar 10, 2021 7:50:29 AM

Check out eSync Agent SDK on Microsoft Azure | Excelfore

Dec 9, 2020 3:59:15 AM

JMC Adopts eSync for OTA Updates in Ford and JMC | Excelfore

Oct 20, 2020 12:50:26 AM

Ficosa picks eSync for OTA Updates in Maruti Suzuki cars | Excelfore

Aug 6, 2020 8:54:10 AM

Siemens Showcase eSync OTA Updates in AUTOSAR | Excelfore

Aug 4, 2020 8:26:52 AM

Ethernet protocols licensed for Capital VSTAR | Excelfore

May 26, 2020 4:03:39 PM

Low-Cost, Low-Risk OTA Integration with eSync SDK | Excelfore

May 13, 2020 4:11:47 AM

Excelfore joins with Green Hills for vehicle connectivity.

Jan 20, 2020 4:03:04 AM

Powering PREH Car Connect's European OEM | Excelfore

Jan 7, 2020 4:57:00 AM

Ethernet TSN & GPTP Stack Now in Open Source | Excelfore

Sep 8, 2019 5:01:18 PM

Excelfore collaborates with Microsoft on Automotive OTA

Sep 3, 2019 5:20:52 PM

FAW deploys Excelfore's eSync for automotive OTA updates

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eDatX Data Aggregation Platform for Automotive | Excelfore

Mar 14, 2019 7:40:49 AM

Baidu selects Excelfore eSync for the Apollo Autonomous

Feb 20, 2019 11:37:50 AM

Shrikant Acharya Unveils Time-Aware Shaper | Excelfore

Feb 6, 2019 2:43:02 PM

Excelfore adds Time Aware Shaper to Ethernet TSN protocol

Dec 12, 2018 11:31:29 AM

ZF honors Excelfore with award for top digitalization

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Impressive Demos at CES 2019 | Excelfore Innovation

Oct 24, 2018 7:22:28 PM

Excelfore Sets Up Automotive Connectivity Center in Japan

Sep 26, 2018 11:38:56 AM

Excelfore Ties with Molex and Hella through Investments

Sep 13, 2018 9:33:56 PM

eSync Alliance unveils its Board Officers | Excelfore

Sep 7, 2018 2:40:53 PM

eSync Alliance Names New Board and Election of Officers

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Securing automotive software over the air updates | Excelfore

Feb 22, 2018 3:47:45 PM

eSync Alliance Appoints Rick Kreifeldt as ED | Excelfore

Jan 9, 2018 7:42:00 AM

eSync Bi-Directional OTA for Vehicle Fleet | Excelfore

Jan 5, 2018 12:57:54 PM

Securing Automotive Connectivity with Molex|Excelfore

Jan 4, 2018 8:49:15 AM

eSync OTA Feature Upgrades and Predictive Analytics | Excelfore

Sep 14, 2017 8:05:50 AM

Adaptive Delta Compression for Automotive OTA | Excelfore

Aug 8, 2017 8:13:32 AM

Excelfore and Wipro Partner on Secure Connectivity Ideas

Jun 8, 2017 10:40:30 AM

eSync Alliance for Secure Automotive OTA | Excelfore

May 31, 2017 3:35:39 AM

Excelfore Offers OTA Updates and In-Vehicle Network Options

Jan 3, 2017 6:59:09 AM

Excelfore Showcases Smart Mobility Collaborations at CES

Jan 3, 2017 6:50:43 AM

Molex Partners to Expand In-Vehicle Connectivity | Excelfore

Dec 19, 2016 7:10:29 AM

Excelfore @ CES 2017: Smart Mobility Networks Demo

Our Guarantee

Delivering Seamless Connectivity and Reliable Updates

Faster Time to Market

At Excelfore, we provide standards-based solutions with powerful tools to drive faster in-vehicle and cloud integrations.

Through Leaders in Automotive Connectivity

From the first AVNU-certified AVB protocol stacks, to the first implementation of a full eSync OTA stack, Excelfore leads the way in connected technologies.

Driving Standards and Interoperability

Excelfore actively drives standards and interoperability for in-vehicle networking and cloud connectivity.

Building Trust through Partnership

Seamless integration is crucial to successful adoption of any technology. As your trusted partner, we provide comprehensive support throughout the integration process.

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Got Questions?

We will be happy to present you our solutions.

Excelfore’s Features On Demand is a state-of-the-art subscription management framework designed to deliver automotive features on demand seamlessly.Leveraging the eSync Data Pipeline, this framework offers a streamlined process to ensure vehicles remain up-to-date with the latest software and feature enhancements.

The eSync Data Pipeline serves as the backbone for the Features On Demand, ensuring that data transmissions between the cloud and vehicles are swift, secure, and efficient.Through eSync, feature updates, software patches, and other vital data can be efficiently pushed to vehicles, ensuring real-time updates and minimal downtime for end-users.

Excelfore’s Features On Demand brings a multitude of benefits, including:Dynamic updating capabilities, ensuring vehicles are equipped with the latest features and functionalities.Enhanced customer satisfaction through personalized experiences.A proactive approach to addressing software glitches or vulnerabilities.Opportunities for additional revenue streams via subscription-based feature offerings.Reduced recall costs by managing software-based fixes OTA.

Excelfore’s Features On Demand is designed to be highly scalable. Whether it’s for a small fleet of luxury vehicles or mass-produced models spanning multiple geographies, the system can be tailored to meet specific demands.Its adaptability ensures that both current and future vehicle models can benefit from on-demand feature updates.

Absolutely. The framework is built with compatibility in mind. It can integrate seamlessly with client-specific mobile/web applications, customer portals, and even third-party systems.Excelfore also offers the capability to create dedicated applications for clients, ensuring a cohesive user experience across all touchpoints.