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Features on Demand

Features on Demand for Software Defined Vehicle

Analytical

Software-defined Features

quick

Monetization

secure_icon

Automatic OTA

features on demand final banner
Unique Id
Deliver On-going Innovative Features

Build on-going End-Customer Relationships

Enhancing the Vehicle Ownership Experience

Now you can let the end-customers have access to new features for as long as they own the vehicle.  Excelfore Features-on-Demand provides OEMs the tools to build features from multiple software packages, to integrate with global payment gateways, and to drive vehicle-specific OTA campaigns.

Unique Id
Benefits

Maximize Your Product's Potential

streamlined
Streamlined Feature Creation

Build features from combinations of software for multiple ECUs and sensors based on enabling software already in the vehicle or installing new software.

Amazon CloudFront
Integrates into your Customer Experience

Excelfore provides a full package of APIs, work flows and wire-frames to integrate Features-on-Demand into your customer-facing portal or mobile App.

Flexible-Subscription-Models
Flexible Subscription Models

Enable or install software and disable or uninstall software based on user inputs, time, or usage. You can offer permanent installations, time-based subscriptions, and promotional trials.

Efficient-Revenue-Management
Efficient Revenue Management

Pre-integrated with popular global payment gateways with flexible billing cycles and multiple pricing tiers. On-going reporting of feature utilization and associated revenues.

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Unique Id
Key Features

Sharpen Your Competitive Edge

In-vehicle Integration
In-vehicle Integration

Features-on-Demand from Excelfore is an additional application of the eSync data pipeline, using a proven and mature in-vehicle architecture to securely to reach any ECU or smart sensor in the vehicle,

Flexible Operation
Flexible Operation

The Features-on-Demand subscription manager gives you the ability to enable/install and disable/uninstall packages of software to individual vehicles under the terms you establish for sales, subscriptions, or promotional trials.

Advanced Security
Advanced Security

Features-on-Demand leverages the highly secure eSync data pipeline with mutual authentication, encryption and maximum data integrity

Flexible Features Construct
Flexible Features Construct

Features-on-Demand from Excelfore allows you to build features out of the software you have installed, or could install, into the vehicles in your fleet. eSync OTA provides the ability to link multiple software components into packages. With Features-on-Demand you can build user-valued features which require updates to multiple devices, such as premium entertainment, advanced parking assist, highway position-keeping, or deluxe lighting, and offer them to customers on permanent or temporary terms.

Switch Protocol Sets
Cloud Integration

Similar to the Excelfore OTA campaign manager, the Excelfore Features-on-Demand subscription manager is a web-based app that provides inputs to the eSync Server to drive OTA processes. Leverage the microservices-based architecture of eSync to enable seamless and secure integration with Cloud services including OEM databases and global payment gateways

Managed
Real-time Monitoring

Features-on-Demand provides real-time monitoring of utilization rates of feature packages across the entire fleet, as well as the individual installations of features into each specific vehicle. You get full transparency, logging and records.

Experience the Power of Our Products: Request a Live Demo

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Use Cases

Illustrating Subscription Management in Action

Features-on-Demand for Innovative Electric Vehicles
cloud

Features-on-Demand for Innovative Electric Vehicles

eSync and Features-on-Demand from Excelfore enable post-sale enhancements for a new entrant to the global EV market.  This OEM is able to offer mid-market pricing on the showroom floor and upmarket feature packages for continuing revenue opportunities.

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This OEM’s Customer facing web-portal offers premium feature packages for sale and subscription including time-limited promotion.

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This OEM’s regional product teams build localized feature packages using the Excelfore subscription manager.

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End-customers can upgrade their vehicles whenever they want.

Features-on-Demand for Commercial Vehicles
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Features-on-Demand for Commercial Vehicles

This commercial OEM provides a great variety of vehicles for many markets.  Customers include individuals and fleet operators.  eSync and Features-on-Demand from Excelfore enable feature configurations for numerous ways in which the equipment and attachments are utilized.

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This OEM’s fleet support teams build customer specific feature packages teams using the Excelfore subscription manager

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Different end-customers access different feature packages

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Fleet managers get time and place control over the operational features of their vehicles

Features-on-Demand for Commercial Vehicles

Enjoy the latest news & blog from the industry.

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Apr 21, 2026 4:41:20 AM

How OTA Software Updates Are Transforming Vehicle Lifecycle Management

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Apr 21, 2026 4:41:16 AM

Types of Automotive OTA Updates: Firmware, Software, and Configuration

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Apr 21, 2026 4:41:11 AM

Features on Demand: A New Opportunity for Automakers

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Apr 21, 2026 4:41:06 AM

OTA Compliance: ISO 21434, UNECE WP.29 R155 & R156, and CRA Explained

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Apr 21, 2026 4:41:02 AM

How software-defined vehicle technology is transforming construction and agricultural vehicles and equipment

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Apr 18, 2026 11:37:03 AM

CEO Interview: The INDUStry Show with Nitin Bajaj

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Apr 17, 2026 9:30:00 AM

Tata Motors Adopts Production-Grade OTA and Remote Diagnostics for New Tata Sierra

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Apr 17, 2026 6:12:14 AM

Ensuring Integrity of Differential Software Updates

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Apr 17, 2026 5:59:55 AM

Excelfore Adaptive Delta Compression: An Automated Approach to Differential Updates

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Apr 17, 2026 5:55:55 AM

How Delta Compression Reduces OTA Update Size in Connected Vehicles

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Apr 17, 2026 5:32:41 AM

Designing Scalable Networks for Software Defined Vehicles

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Apr 17, 2026 5:24:35 AM

eSync Technologies and the Future of Secure OTA Updates in Connected Cars

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Apr 16, 2026 7:30:00 AM

Excelfore's standards-based OTA and remote diagnostics platform is transforming the new Tata Sierra into a full SDV

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Apr 13, 2026 9:00:00 AM

Standards-based OTA and Remote Diagnostics Powers Tata Sierra

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Apr 10, 2026 8:45:00 AM

Tata: Shifting from Static Vehicle Programs to Continuously Evolving Platforms

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Apr 8, 2026 8:26:00 AM

Tata Sierra returns as a Premium SUV with Flagship Software-Defined Vehicle

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Apr 8, 2026 6:00:00 AM

Tata Sierra SDV Stack Gets Excelfore Tech

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Apr 8, 2026 3:00:00 AM

India’s first homegrown ICE car to have a Software-Defined Vehicle (SDV) architecture

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Apr 7, 2026 6:30:00 AM

First IC Engine automaker to engingeer SDV

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Apr 7, 2026 3:52:51 AM

Excelfore Delivers Production-Grade OTA and Remote Diagnostics Platform for Tata Motors with New Tata Sierra

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Apr 7, 2026 2:30:00 AM

Tata Sierra Goes Software-Defined with Excelfore’s OTA Platform

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Apr 7, 2026 2:15:00 AM

Operationalizing Software-Defined-Vehicle (SDV) capabilities at production scale

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Apr 7, 2026 2:15:00 AM

Production-scale Software-Defined-Vehicles Using Open Industry Standards

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Apr 7, 2026 2:00:00 AM

Standards-based Software Lifecycle Management and Remote Diagnostics on Tata Sierra

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Apr 3, 2026 7:59:59 AM

How Tata Motors and Excelfore are Delivering a Comprehensive Over-the-Air Software Update and Remote Diagnostics Platform, starting with the New Tata Sierra

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Mar 17, 2026 6:09:05 AM

Automotive Ethernet in Software-Defined Vehicles | Excelfore

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Mar 17, 2026 6:05:53 AM

10BASE-T1S vs CAN: Future of Automotive Networking | Excelfore

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Mar 17, 2026 6:01:19 AM

Automotive Ethernet TSN for ADAS and Autonomous Driving | Excelfore

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Mar 17, 2026 5:49:40 AM

AVB vs TSN vs SOME/IP vs DoIP vs UDS Explained | Excelfore

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Mar 17, 2026 5:45:46 AM

Automotive Ethernet vs CAN vs LIN vs FlexRay Comparison | Excelfore

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Mar 5, 2026 5:43:32 AM

Automotive Ethernet for ADAS: TSN, SOME/IP & DoIP | Excelfore

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Mar 5, 2026 5:43:28 AM

Top Technologies Powering Software-Defined Vehicles | Excelfore

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Mar 2, 2026 4:00:00 PM

Telecom Operators Are Becoming Strategic Enablers of the Automotive Software Economy

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Feb 13, 2026 6:45:00 AM

Is Software Defined Vehicle the most (ab)used term in today’s automotive industry?

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Jan 27, 2026 5:54:21 AM

OTA Update Integrity with Delta Compression | Excelfore

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Jan 27, 2026 5:46:34 AM

Secure & Scalable Vehicle-to-Cloud Pipeline | Excelfore

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Jan 19, 2026 7:15:00 AM

How standardization can prevent breaches due to Over-the-Air Software Updates

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Jan 19, 2026 7:15:00 AM

Over-the-Air Software Updates Pose Risks to Vehicles

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Jan 6, 2026 1:15:00 PM

Excelfore shapes future automotive with top notch technologies in India and global markets

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Jan 4, 2026 7:53:19 PM

eSync OTA in Manufacturing

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Jan 4, 2026 6:58:48 PM

OBD-2: Turning a Mandatory Port into an Always-On Service Channel

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Dec 24, 2025 10:30:00 AM

Securing the Software Defined Vehicle

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Dec 16, 2025 5:54:29 AM

Automotive Data Aggregation for AI-Defined Vehicles | Excelfore

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Dec 15, 2025 4:00:00 PM

Turning two-wheelers to software-defined vehicles

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Dec 14, 2025 9:29:44 PM

Next-Generation OTA: eSync & Delta Compression | Excelfore

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Dec 2, 2025 11:30:50 PM

eDatX, SOVD & IoT Core in Connected Vehicles | Excelfore

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Nov 25, 2025 1:00:00 PM

Automotive industry transitioning to data- and intelligence-driven environment: CEO

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Nov 20, 2025 9:15:00 AM

Hero takes a major step toward a smarter mobility future

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Nov 19, 2025 9:30:00 AM

Hero's digital transformation strategy: data-driven intelligence

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Nov 18, 2025 2:15:00 PM

Hero transforms vehicle maintenance and connectivity

Our Guarantee

Delivering Seamless Connectivity and Reliable Updates

Faster Time to Market
faster-time-reduce

At Excelfore, we provide standards-based solutions with powerful tools to drive faster in-vehicle and cloud integrations.

Through Leaders in Automotive Connectivity
Lower-TCO

From the first AVNU-certified AVB protocol stacks, to the first implementation of a full eSync OTA stack, Excelfore leads the way in connected technologies.

Driving Standards and Interoperability
Access-to-cutting-edge-technology

Excelfore actively drives standards and interoperability for in-vehicle networking and cloud connectivity.

Building Trust through Partnership
Building-Trust

Seamless integration is crucial to successful adoption of any technology. As your trusted partner, we provide comprehensive support throughout the integration process.

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Got Questions?

We will be happy to present you our solutions.

Excelfore’s Features On Demand is a state-of-the-art subscription management framework designed to deliver automotive features on demand seamlessly.Leveraging the eSync Data Pipeline, this framework offers a streamlined process to ensure vehicles remain up-to-date with the latest software and feature enhancements.

The eSync Data Pipeline serves as the backbone for the Features On Demand, ensuring that data transmissions between the cloud and vehicles are swift, secure, and efficient.Through eSync, feature updates, software patches, and other vital data can be efficiently pushed to vehicles, ensuring real-time updates and minimal downtime for end-users.

Excelfore’s Features On Demand brings a multitude of benefits, including:Dynamic updating capabilities, ensuring vehicles are equipped with the latest features and functionalities.Enhanced customer satisfaction through personalized experiences.A proactive approach to addressing software glitches or vulnerabilities.Opportunities for additional revenue streams via subscription-based feature offerings.Reduced recall costs by managing software-based fixes OTA.

Excelfore’s Features On Demand is designed to be highly scalable. Whether it’s for a small fleet of luxury vehicles or mass-produced models spanning multiple geographies, the system can be tailored to meet specific demands.Its adaptability ensures that both current and future vehicle models can benefit from on-demand feature updates.

Absolutely. The framework is built with compatibility in mind. It can integrate seamlessly with client-specific mobile/web applications, customer portals, and even third-party systems.Excelfore also offers the capability to create dedicated applications for clients, ensuring a cohesive user experience across all touchpoints.